# identity.md

## Organization Overview
- **Company Name:** Bubbsi
- **Mission:** To provide clean, coconut oil skincare for babies & kids, bringing seriously soft, healthy skin to silly kiddos everywhere.
- **Company Structure and Legal Entity:** A mom-founded, minority-owned small business.
- **Founded Date and Location:** Founded in 2018. Location details forthcoming.
- **Size and Scale:** A small business.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Sweta, Founder (a mama of three silly bubs with a serious love for skincare). [About Page](https://lovebubbsi.com/pages/about)
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Dedicated to creating skincare that "loves back," emphasizing clean, natural, and healthy solutions for children's skin.

## Operations & Structure
- **Business Model and Operational Approach:** Specializes in developing and selling natural coconut oil skincare products for babies and kids.
- **Location(s) and Geographic Presence:** Details forthcoming.
- **Key Partnerships and Affiliations:** Details forthcoming.